ICE VOX Successfully Kicks Off ICE Totally Gaming 2018

ICE VOX - ICE 2018 - LogoThe doors to the ExCeL in London opened Monday for ICE VOX, a special series of conferences delivering knowledge from industry experts during ICE 2018.

ICE VOX, which has replaced ICE Conferences, kicked off on Monday the 5th of February (the day before the world-famous 3-day ICE Exhibition opens) and runs until Wednesday the 7th of February.

It is an educational programme paid for by Clarion Events, the organizers behind ICE Totally Gaming. VOX is comprised of nine learning and network tracks and is the gaming industry’s knowledge-exchange and educational brand.

It is the only event that takes place during ICE Totally Gaming 2018 that provides attendees with knowledge from both industry experts and even from those outside of the industry.

ICE VOX deeply explores today’s critical issues in the gambling industry

The nine conferences are expected to delve into critical issues that are currently faced by both the land-based and only gaming industries.

According to, which reported on the first day of ICE VOX, Ewa Baken of Clarion Events said that some of these critical issues include AI, machine learning, Blockchain, data science, sports betting in the US, and expansion into new markets.

What’s more, ICE Totally Gaming also hosts free-to-attend seminars, which target a diverse range of niche topics. These topics range from a seminar on affiliate business and the changing landscape of affiliates to a seminar on Italy and so on.

Baken noted that “There is a really huge educational offering of both paid for and for free here at ICE across the ICE VOX and ICE Seminars.”

The event began with two important conferences

The International Casino Conference and the World Regulatory Briefing were both held on Day 1 of ICE VOX.

The International Casino Conference, according to, featured a “dream panel” that covered regulatory challenges and M&A. This included big industry names like Scientific Games’ Gavid Isaacs and Hard Rock’s Jim Allen.

Both Isaacs and Allen discussed the regulatory environment in the US and noted that in the past five years or so, the market has “calmed down”. Isaacs even revealed that Scientific Games has more than 300 licenses in America.

As for the World Regulatory Briefing, it featured a “Future Tech and Regulations” roundtable session. These sessions included groups discussing specific topics, such as Blockchain, Responsible Gambling Tech, Crypto-Currency, Skill-Based Gaming, and eSports.

The focused discussions at each table lasted for about 30 minutes. Once they came to an end, moderators shared key points with the audience.

Hundreds of people attended the first day of ICE VOX, eager to learn and network at the conferences. It’ll be interesting see what the remaining days of ICE 2018 will deliver.

Sources:, ICE Youtube Channel

About The Author

As both a player and a fan of strategy analysis in the area of online gambling, my goal is to share the latest information and news about online casinos and the games that they offer. My background was originally in writing guidebooks for the individual games, as well as for tournaments, but after a decade of that, I chose to expand my experience to writing honest, objective, and helpful articles.

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