Kindred Group Launches New Gambling Adblocker Tool

Kindred Group BetfilterOnline gambling operator Kindred Group (formerly Unibet Group) has announced the launch of Adblocker, a social responsibility tool it developed in collaboration with anti-gambling software program Betfilter.

According to Kindred’s official press release, for over the past year, the Malta-based company has worked with Betfilter to help fund the development of the new tool. Betfilter is an anti-gambling software program owned by Hong Kong-based GPHP Group Limited. Betfilter is widely respected in the iGaming industry and its software has been tested on individuals who suffer from real gambling problems.

The new Adblocker tool has been specifically designed to help prevent individuals under the age of 18 from being exposed to gambling advertisements. Kindred will be offering the tool to any customer who wishes to install it. Moreover, it will be available across all markets.

Adblocker can be installed on all devices

Children under the age of 18 are highly susceptible to online gambling ads. This is because they spend a frequent amount of time using smartphones, tablets and computers. Therefore, it was important for Adblocker to be available across multiple devices, which it is.

In the recent press release, Maris Bonello, Integrity Analyst Manager at Kindred Group, stated:

“We have always been very clear that our products are only to be used by adults over the age of 18, and therefore see this tool as an important addition to our responsible gambling toolbox.”

Per Albertsen from Betfilter also commented on the new social responsibility tool, stating that Adblocker blocks gambling advertisement, which prevents vulnerable people from being tempted.

‘We believe this Out of Sight, Out of Mind method to be truly effective in promoting responsible gambling,” Albertsen said.

Presently, the tool is available for Window users only. Kindred Group will reportedly be offering a number of Adblocker licenses for free to customers. That being said, the Betfilter license is already offered to Kindred customers for free.

About The Author

As both a player and a fan of strategy analysis in the area of online gambling, my goal is to share the latest information and news about online casinos and the games that they offer. My background was originally in writing guidebooks for the individual games, as well as for tournaments, but after a decade of that, I chose to expand my experience to writing honest, objective, and helpful articles.

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