PlayOJO Expands in Europe and Enters Denmark

PlayOJO Expands in Europe and Enters Denmark

PlayOJO has already made quite the name for itself in the UK market with its unique money back on ever bet offering and approach to responsible gaming. Now, it is expanding its reach in Europe even further and seeks Scandinavian dominance.

The young brand, which launched at the start of this year and is up for two EGR Awards, has also become popular in Sweden, where it has grown a significant player base. In fact, to coincide with its Denmark launch, the casino is boosting its market spend in Sweden. It intends to run an €8 million TV campaign as well as extra placements in digital media, local and national press, sponsorships and billboards.

The campaign is set to start early in 2018 and, just as it is in the UK, PlayOJO will become one of the top three online casino ad spenders in Sweden. It will also help to support the casino's recent launch of Yggdrasil games, giving Swedish player access to popular titles like Vikings Go Berzerk and Jungle Books

In a press release, Ohad Narkis stated the following:

“We are delighted to have flicked the switch on PlayOJO in Denmark, further strengthening our position in the Nordics. Our unique approach to responsible gambling, and the open and honest way we reward players, sets us aside from our rivals."

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About The Author

As both a player and a fan of strategy analysis in the area of online gambling, my goal is to share the latest information and news about online casinos and the games that they offer. My background was originally in writing guidebooks for the individual games, as well as for tournaments, but after a decade of that, I chose to expand my experience to writing honest, objective, and helpful articles.

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