PlayOJO to Partner up with Betgenius

PlayOJO has finally agreed to a new marketing partnership with betgenius subsidiary. Using betgiunius’ marketing platforms, PlayOJO will launch a series of highly personalized digital retention campaigns. The marketing strategy is to target each customer based on their play habits, such as time spent on-site, slot titles, session lengths, and frequency deposits. With the use of various analytics and micro-segmentation, PlayOJO will be able to encourage customers with relevant retention messaging, to help them maximize player value.

“Last year alone we grew from a new kid on the block to an established brand fighting for a top five share of voice in the United Kingdom,” PlayOJO head of digital Samit Dutta commented. “We have done this by taking into consideration the importance of retention and caring about getting our customers to engage more with PlayOJO.

“We are proud to be an innovator, and this is the reason why we were eager to work with Betgenius to build industry-leading personalization, interrogating the data available to build actionable segments and deliver dynamic ads,” he explained. “With all the clutter found in the digital market landscape, it is essential to stand out and to serve contextually relevant advertising gives us the cut through we require.”

“PlayOJO is a leading operator, who knows that relevant targeted messaging is now a prerequisite for retaining and driving maximum lifetime value from casino customers,” Betgenius business development director for digital marketing Josh Linforth said. “Having played a major role in helping PlayOJO to explore their customer base, applying our natural retention services is a natural evolution as part of our partnership.”

About The Author

As a member of the VegasMaster writing staff, I pride myself on delivering quality information about my favorite topic: the online gaming industry. In addition to playing a wide-variety of online casino games, I keep up on the latest iGaming news and trends. My passion for the industry has made me both an experienced player and researcher.

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