The Stars Group Reports Revenue Increase in Q3 2017

The Stars Group Reports Revenue Increase in Q3 2017

The Stars Group, formerly the Amaya Gaming Group, has released the details of its third quarter 2017 report. The Canadian gaming and online gambling company, announced that its revenue increased by 21% YOY (year-on-year) in Q3 2017.

After updating its shareholders for the third time this year, the company revealed it generated $329 million in revenues from the start of July until the end of September. This as an increase of 21% compared to the total $270 million revenues it made during the same quarter in 2016.

Of the $329 million in revenues for Q3, $221.4 million came from online poker, an increase of about 12.5% YOY. Meanwhile, the revenues for online casino and sportsbooks combined for the quarter reached $95.2 million, an increase of an estimated 48.3% YOY.

The launch of the Stars Rewards program has added to the company’s success

In July, at the start of this year’s third quarter, The Stars Group also launched its Stars Rewards program. This loyalty program places focus on customer engagement, retention and experience.

During the five months since the program’s launch, more than 85% of active customers have made the choice to take part and the company has awarded more than $45 million worth of loyalty-related gifts.

“Our operations and management continued to perform in the third quarter, delivering strong year-over-year growth bolstered by the launch of Stars Rewards,” stated Rafi Ashkenazi, the CEO of The Stars Group.

“To build upon these achievements, we plan to focus on reinvesting in our core products and increasing our investment in marketing for the remainder of 2017 and into 2018 while continuing to explore further growth opportunities,” Ashkenazi added.

About The Author

As both a player and a fan of strategy analysis in the area of online gambling, my goal is to share the latest information and news about online casinos and the games that they offer. My background was originally in writing guidebooks for the individual games, as well as for tournaments, but after a decade of that, I chose to expand my experience to writing honest, objective, and helpful articles.

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