Total Makeover – Amaya Rebrands as The Stars Group

Total Makeover – Amaya Rebrands as The Stars Group

Canadian gaming and online gambling company, Amaya Gaming, has announced it has finalized its rebranding. The firm, which is best-known as the parent company of PokerStars and BetSars, is now known as The Stars Group. The company received approval from shareholders earlier this year to make the change.

Now, the online gambling giant has a new corporate logo and a brand new website. It has also relocated its headquarters from Montreal to Toronto. The goal of the rebranding efforts is to mark the beginning of a new era that reflects the firm's solid development. Over the past year, the company's overall growth was nearly 10%.

That being said, according to some sources, the reason behind the rebranding and relocation of the headquarters may have been done to further distance the company from the previous scandal surrounding David Baazov, the founder and previous board member and holder of various executive positions within Amaya.

Presently, Baazov continues to remain under investigation by Quebec's securites regulator Autorité des marchés financiers for insider trading allegations related to a $4.9 billion deal involving Amaya's purchase of the Rational Group in 2014.

Regardless of the reasons for rebranding to The Stars Group, what's also interesting is that the change and relocation of the headquarters has coincided with Hong Kong businessman, Hao Tang, increasing his stake within the firm up to over 15%.

In addition to PokerStars and BetStars, The Stars Group is also the owner of the industry leading gaming brands including PokerStars Casino, PokerStars Festival, PokerStars Championship, Full Tilt, and MEGASTACK.

About The Author

As both a player and a fan of strategy analysis in the area of online gambling, my goal is to share the latest information and news about online casinos and the games that they offer. My background was originally in writing guidebooks for the individual games, as well as for tournaments, but after a decade of that, I chose to expand my experience to writing honest, objective, and helpful articles.

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