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Casinos for Women –Online Brands Made with Female Players in Mind

How modern online casinos are adjusting their tactics to appeal to women players.

Gambling has always been seen as man’s activity. However, with the growth of the online gaming industry, this view is staring to change as more and more women – especially those under the age of 35 - are switching on their computers or mobile devices to place bets on their favorite games. This has led to the creation and marketing of casinos for women.

Why is the number of female gamblers suddenly growing at a rapid rate? According to a study conducted by leading market research company Technavio, women are more likely to play at online casinos than visit land-based betting establishments. The reason, according to the research , is that these women could bet with greater confidence in the comfort of their own home, avoiding intimidation form male gamblers.

Another reason why the female online casino experience is the preferred choice to the bricks and mortar version is the social atmosphere. Other studies found that women like to network and take part in the chat rooms with players around the globe, whereas many men tend to visit casinos with one goal in mind: winning.

As a result, there are now more casinos targeting female audience by offering games that most appeal to women, such as slots, bingo and scratch cards. Brands are also working on updating their image and creating an atmosphere with appropriate advertisements designed to appeal specifically to the ladies. Ads with scantily dressed women are now being replaced with advertisements that appeal to a wider demographic of players.

For instance, check out these top casinos for women:

888 Ladies

  • Founded: 2008
  • Owner: 888 Holdings group
  • Games: Bingo, Slots, Table Games, Live Casino.
  • Link:
About 888 Ladies

Offering an incredible range of bingo, slots and jackpot entertainment, 888 Ladies is a fun, safe and fair online casino that is bright, friendly and ready to make your experience rewarding. As the name implies it is all about the ladies at this online gambling instant-play destination. Try your luck at a wide range of games powered by top providers like NetEnt, WMS, IGT and more. You can also enjoy slots and bingo to go, on mobile via your iPad, iPhone and Android smartphone. Plus, there are a slew of hot promotions offered at 888 Ladies including a generous Welcome Bonus for newbies, Pre-Buy Jackpots, weekly promotions, and special time-limited promos as well as a Loyalty Pays! program and a Joy Gem VIP Club. In addition to exciting rewards, you can take advantage of 24/7 phone and email customer support as well as enjoy the convenience of plenty of secure payment options.

Manhattan Slots

  • Founded: 2010
  • Owner: Club World Casinos Group Casinos
  • Games: Slots, Table Games, Video Poker.
  • Link:
About Manhattan Slots

Enjoy top online casino entertainment from Real Time Gaming (RTG) set in a chic Manhattan boutique-style hotel. The casino's rich and upper class Manhattan theme features a fun, flirty and sophisticated design that will no doubt bring to mind popular TV shows Sex and the City and Mad Men. It invites you to play a wide range of slots including classic 3-reels, video slots with up to 50 paylines, and progressive jackpot games. There are also several card and table games, as well as video poker and a few speciality games like Bingo and Keno. Games can be accessed via Download, Instant Play and Mobile at this fashionable online casino, which also provides secure and fast deposit and withdrawals and delivers 24/7 customer support via telephone, email and live chat. As for promotions, Manhattan Slots offers a big Welcome Bonus for new players, daily promotions, and the chance to join the Manhattan Slots Club for extra special perks.

Anna Casino

  • Founded: 2014
  • Owner: EveryMatrix NV Casinos
  • Games: Slots, Table Games, Video Poker, Instant-Win Games
  • Link:
About Anna Casino

It’s pretty, it’s pink and it’s been made with women in mind. Anna Casino features a modern and sophisticated design that cuts out the nonsense and promotes a clean, fair and secure instant play online gambling platform. With over 346 casino games and counting, you’re likely to find both thrills and wins with Anna. Choose from a fantastic range of games that include popular titles from top industry providers like NetEnt, Microgaming and Play’n Go. Licensed by the government of Curacao and the Malta Gaming Authority, Anna Casino delights with a wide range of games that include slots, jackpots, several table game variants like roulette, blackjack and poker as well as video poker and scratch cards. As for promotions, this casino offers great bonuses for both new and loyal players. You’ll always feel well taken care of at Anna Casino with fast and caring email and live chat support and a safe and secure gaming experience.

Maria Casino

  • Founded: 2007
  • Owner: Unibet Group Plc Casinos
  • Games: Slots, Table Games, Video Poker, Live Casino
  • Link:
About Maria Casino

Providing a customized gaming experience, Maria Casino is a reputable online gambling destination powered by NetEnt, Microgaming, Play’n Go, Quickspin, and Evolution Gaming among others. Licensed and regulated by the UK Gambling Commission and the Malta Gaming Authority, Maria Casino offers a prestigious and distinguished atmosphere that is user-friendly and easy to navigate. Whether you’re on the hunt for great games like slots, video poker, table games, jackpots or a live casino, you can find what you’re looking for and more at this secure, fair and responsible site. Play your favorite games instantly via desktop or on-the-go with your mobile device. Maria also likes to reward her players with thrilling promotions including offering 3 welcome bonus options, daily offers and more. There is 24/7 international live chat, as well as telephone and email support. Choose from a variety of securing banking solutions and create the gaming experience you want and crave.


  • Founded: 2004
  • Owner: Probability Limited Casinos
  • Games: Slots, Blackjack, Roulette
  • Link:
About LadyLucks

LadyLucks is a mobile casino that lets players access a fantastic range of games via a variety of mobile devices, from smartphones and tablets to older feature phones. The HTML5 interface makes it easy for players to play their favorite touch games, which include an array of IGT and Probability slots, most of which are 5-reel video slots equipped with special features. In addition to slots, players have the chance to enjoy a small selection of table games including blackjack and roulette. If you love a rewarding casino experience, LadyLucks gives you the opportunity to benefit from exciting promotions like slot races, a Daily Bonus Bonanza and a Welcome Bonus. This fair and responsible casino offers a diverse range of secure deposit and withdrawal methods and makes it easy for you to find the answers to your questions with a detailed FAQ or you can directly getting in touch with the friendly support team via telephone or email.

Pink Casino

  • Founded: 2012
  • Owner: IP&S Limited
  • Games: Slots, Table Games, Video Poker, Instant-Win Games, Live Casino
  • Link:
About Pink Casino

Looking for the UK’s leading online casinos for women? Pink Casino claims to be it! Promising to appeal to your style and sophistication, this internet gambling destination invites you to enjoy topnotch online casino entertainment at home, instantly from the comfort and convenience of your computer or you can take the fun with you when you’re on the go and enjoy it via your smartphone or tablet device. Owned by Intellectual Property and Software (IP&S) Limited, Pink Casino is licensed by Alderney and the UK Gambling Commission. There are hundreds of slots at this vibrant and lively casino, which brings you top titles from NetEnt, Microgaming, WMS and IGT. For the lady who wants to enjoy more than slots, she’ll find a modest range of table games, video poker, instant win games and a live casino. Pink Casino also has several jackpots, as well as plenty of rewarding promotions including a welcome offer and a VIP club.

How Do Casinos Market to Women?

There is no question that women have made their mark in the online gambling industry. In fact, according to a report from Blackjack-Authority, studies have found that compared to men, more women tend to engage in online poker and bingo due to the social elements of the game. Women also tend to play more online slots than men. While not a social game, the belief is that women enjoy slot because they don’t need to worry about competing with others.

As was previously stated, women tend to enjoy the online betting environment over the land-based version because real-world gambling environments are less hospitable to a woman, which deters them from visiting. However, online they can freely play any game they want and socialize without feeling uncomfortable.

Online casino brands are starting to pay attention to their target market and what they like, and have begun to focus on attracting female players. For instance, a great example of a woman casino is 888 Ladies - a sub brand for the more famous and leading brand 888 casino. Sporting a white and pink background, this online casino and bingo room has embraced a notably fun and feminine design to appeal to women. That being said, while colors and layout matter, sophistication is also important to women, which is seen at another female-focused online brand, Maria Casino. This casino has a clam and crisp look without all the glitz and in-your-face pink, providing women with a different type of experience.

While different marketing strategies can work, in order for online brands to effectively target female gamers, they need to understand what motivates women to be consumers of gaming products and then employ the appropriate casino marketing techniques.

In his interview with premier news site Calvin Ayre, Mikael Strunge, the CEO of female-focused Anna Casino, stated that “Women tend to use our products as they were intended – as a means of relaxing and having fun.This leads them to play for less money at a time but have a much longer activity span. They are more sensible about their use of gaming products you might say,” compared to men.

Moreover, Strunge pointed out that female players tend to find a brand they like and stick with this operator for a longer period of time. He noted that “This fact naturally contributes to the overall attractiveness of the female players from an operator’s point of view.”

While different marketing strategies can work, in order for online brands to effectively target female gamers, they need to understand what motivates women to be consumers of gaming products

So, what type of marketing works best? According to a special report – “Engage Millenials and Key Female Players; Make a Social Impact While Marketing Your Casino” - by Wide Awake, Social Impact Marketing is an effective marketing approach for casino brands interested in attracting women gamers.

Reportedly, 95% of women find this form of marketing acceptable and 93% are likely to switch brands based on a cause, with 92% saying that they would want to purchase a product or patronize a brand that supports a cause. This style of marketing is designed to not only improve a brand’s identity, but also the overall mission of an organization.

As Strunge pointed out in his interview, for a brand to be successful in attracting the female gambler, they “must understand the core difference between marketing towards women as opposed to men.”