playmillion brandThe recently launched PlayMillion brand might not have all the bells and whistles yet but after meeting several of the company representatives at the latest ICE conference (ICE TOTALLY GAMING - Jan 2011) it got us thinking - Is there really a place for another online casino in such a crowded market?

The brand looks and feels are very casual and it seems to be a lot of thought and consideration on how the games work on different platforms. It was a very pleasant surprise to be able and get the same experience not only on desktop but also on other devices.

Some of our readers already mentioned seeing some of their marketing campaigns which comes in no surprise as the founders of the company are very known in the industry for their aggressive marketing efforts.

PlayMillion reps have confirmed a two-year budget of nearly 3 Million US Dollars which will be devoted for branding across social and media campaign in several European countries.

Martin B, the company general manager , said, “We are more than delighted to enter the market with such a strong position. Our partnership with a wide range of affiliates, media companies and our strong relationship with SkillOnNet (Software provider) creates plenty of marketing opportunities for our future business which will be open to the public in early 2012.“

We believe there is a potential in such a young, motivated and innovative company and our gamble is that we’ll be hearing more from these guys in the future.